The Summit
Fourteen strangers. One mountain. Twists, turns, and seriously treacherous terrain. In this high-stakes test of resilience and strategy, alliances are formed, trust is tested, and a £200k prize hangs in the balance. Will teamwork carry them to the top — or will temptation win?
The on-screen titles needed to honour the original logo, maintaining a clear visual link to the brand audiences already recognised, while refining and strengthening its presence for a new chapter.
Alongside titles and maps for the series, we had the opportunity to develop a separate, standalone logo. This allowed us to push the identity further, creating a confident, self-sufficient brand asset that could live beyond the titles — across marketing, apparel, and the wider world of the show.
The logo itself draws inspiration from authentic hiking culture and performance gear. We created a logo rooted in the world of the mountain itself, something that feels at home on technical apparel, stamped onto packs, and carried all the way to the peak. The result is a brand that doesn’t just represent the climb, it feels built for it.
