PepsiCo x UEFA Champions League Final –
The Champions Show 2025

We had the privilege of teaming up once again with collaborators at Jubba to deliver the grand finale of PepsiCo’s UEFA Champions League entertainment experience — a visually explosive, motion-driven production at Munich’s iconic Showpalast venue.

Now celebrating a decade-long partnership with UEFA, PepsiCo has become a creative force behind some of the most memorable moments in Champions League history. At the heart of that legacy? The Champions Show — and this year’s edition was their boldest yet.

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Our Role: Motion That Moves the Crowd

With a 90-minute live show packed with energy, talent, and storytelling, our team delivered bespoke motion graphics that powered the visual language of the event. From pre-visualisation to on-stage screen content, we helped shape an experience that blended sport, entertainment, and brand storytelling like never before.

Featured moments included:

  • Pepsi Pulse Freestylers lighting up the stage with world-class talent.

  • Gatorade’s 5v5 international champions, spotlighting grassroots legends in the making.

  • Lay’s Dash Game, an interactive fan moment merging live action and gaming.

  • Football icons the likes of Gary Neville and Cesc Fàbregas taking the main stage

  • A stunning performance of the Champions League Anthem by the Munich Bach Choir — a decade-defining moment of harmony and history.

And for the big reveal? The crowd went wild as we unveiled the Sting F1 car — launching PepsiCo’s bold leap into Formula 1.

Gratitude to the Dream Team

Productions of this scale thrive on creative collaboration. Massive thanks to:

  • Jubba – for tireless direction and creative momentum.

  • Fuse – for strategic support every step of the way.

  • PepsiCo’s Global Marketing team – for backing big ideas and pushing boundaries.

  • Seema Jaswal – for being the perfect host and keeping the energy sky-high.