Strictly Come Dancing (2004-2025)

Between 2004 to 2025, we had the privilege of steering the branding for Strictly Come Dancing.

From the iconic mirrorball logo to the enduring typographic style, our designs helped shape the show’s instantly recognisable identity.

Over the years (and nearly 300 plus celebrities later!), we’ve embraced cutting-edge technology to keep the brand fresh while staying true to its trademark glitter and glamour.

In the early days, the mirrorball and stage backdrops were real props captured on camera; today, those dazzling worlds are built entirely in CGI.

Every year we challenged ourselves to find new ways to evolve the design, ensuring the glitterball continues to shine with freshness and sparkle.

Scroll down to see titles from the Strictly Archives, spanning back to over 20 years ago.

And remember… Keeeeeeep Dancing!

Strictly come dancing dancers chatting dressed sparkly in blue with embellishments.
Two people in front of a green screen, with one woman pointing at a bright light and the other person wearing a disco ball helmet, both dressed casually. Strictly come dancing
Two people dancing in front of a green screen. One man wearing a maroon suit and a woman with bright red curly hair in a red dress with sheer sleeves. Strictly come dancing
Two women dancing in front of a green screen, one wearing a pink feathered dress and high heels, the other wearing a pink sleeveless satin top and black pants. Strictly come dancing
A woman standing in a studio with a green screen, observing a monitor with image editing equipment and lighting setup. Shoot.
Three people standing in front of a camera or monitor, looking at it with interest. The person on the left is bald with glasses and a beard, the woman in the middle has red hair and is smiling, and the man on the right has gray hair and is also smili
Strictly come dancing dancers in front of a green screen, one woman in a sparkly blue dress with fringe and heels, one man in light-colored pants and a blue shirt, both smiling and posing with their arms raised.
Two men working on a film or television set with machinery and cameras. One man is wearing glasses and the other is bald, both wearing black shirts. There are wires, lights, and equipment visible in a dark background.
Strictly come dancing in front of a green screen. The man has long, curly hair, tattoos, and is wearing a sheer, embroidered shirt and gold pants. The woman has long, wavy blonde hair, is wearing an orange dress with feather details, and is smiling
Two people dancing cheerfully in colorful outfits against a bright green background. Strictly come dancing
Behind-the-scenes of a film or TV production with crew members working in front of a green screen, filming actors in costume, with professional video equipment and monitors.
A woman in a sparkling purple dress and a man in a dark purple shirt and purple pants showing a close bond, standing in front of a green screen. Strictly come dancing
Two models, a woman and a man, pose in front of a green screen during a photoshoot. The woman is dressed in a sparkly blue outfit with feather details and high heels, while the man is in a light gray suit with a white shirt. A camera and a person ope
A camera monitor showing a scene of two people dressed in colorful clothing standing against a green screen. The scene appears to be part of a film or video shoot.
Four diverse people standing together in front of a green screen, smiling at the camera. They are dressed in colorful, casual summer clothing with tropical patterns and accessories. Strictly come dancing

The Strictly Archives

Past title sequences from the last 20 years!

A professional camera on a tripod filming two women and a young girl standing in front of a green screen, with studio lighting visible.
Person with long hair smiling and looking at a green screen while recording two models in a studio.
Two men standing close together with arms crossed, smiling and talking against a green backdrop.
Three people in a studio with a green screen laughing and talking. One woman in a gold dress and heels, one man with long hair in a black shirt, and a man with a mask in a floral shirt.
A woman in a gold dress and beige heels stands next to a man in a black and gold suit. They are smiling and embracing in front of a green screen in a studio with professional lighting and equipment.
Three people talking on a green screen set with studio lighting. The woman in the middle is smiling and giving a thumbs up while holding a camera, the man on the right is in formal attire, and the man on the left is wearing a patterned shirt.
A person is captured mid-air jumping in front of a green screen, with cameras and lighting equipment poised above. The person has short hair, glasses, and is wearing a patterned shirt and dark pants.
Two people dancing together in front of a green screen, with a bright light and equipment nearby.
Two people standing in front of a green screen with studio lighting on set.
Filming inside a studio with a green screen. Two people, both wearing face masks, are conversing near a professional camera. One person is a robed woman with long brown hair, the other a bald man with a floral shirt. A third person in the background is holding a camera, preparing to film. There are snacks, water bottles, and equipment on a table in the foreground.
Two people, a man and a woman, standing in front of a green screen in a studio. They are smiling, with the woman laughing and the man smiling. The man is dressed in a black patterned jacket and black pants, and the woman is wearing a black sheer top with a gold and black sequined skirt and black high heels. Studio equipment and lights are visible around them.
Two dancers performing in front of a green screen, with lighting equipment and a woman observing on the side.
Two men practicing a dance lift with a woman observing in a green-screen studio, with professional lighting and equipment in the background.
Two people, a woman in a white dress and a man in black pants and a white shirt, standing together in front of a green screen. They are smiling and appear to be on a film or photo set with studio lighting and equipment around them.
A man and woman in formal attire standing in front of a green screen, smiling and posing together. The woman is wearing a light blue dress with intricate patterns and a pink feathered train, while the man is in a black tuxedo with a bow tie. There is professional lighting equipment visible.
Two young adults, a woman and a man, posing together in front of a green screen with studio lighting equipment visible. The woman is smiling, dressed in a black strapless dress with fringes, and has long wavy blonde hair. She is raising her arm above her head with her hand in a graceful pose. The man, standing beside her, is smiling and wearing a shiny gold and black patterned shirt with black pants. He is holding the woman around her waist while she balances on one leg, with her other leg bent and foot resting on the man's thigh.
Behind the scenes at a video or photo shoot with a green screen, a woman in a glittery dress and a man in a black suit dancing, while the crew and photographers observe, all wearing face masks.
A woman in a blue dress dancing with a man in a gray suit on a green screen stage, with two crew members watching.

It Takes Two

A digital art image of a disco ball at the center with colorful neon lines and scattered small geometric shapes radiating outward against a black background.
Close-up of a large disco ball with reflective metallic tiles, surrounded by smaller shimmering and glowing triangles and lines in purple and blue colors, creating a festive and vibrant atmosphere.
Colorful abstract digital artwork with neon lines and floating geometric cubes.