Strictly Come Dancing

We’ve had the privilege of working on Strictly Come Dancing since winning the pitch for its very first series in 2004.

From the iconic mirrorball logo to the enduring typographic style, our designs helped shape the show’s instantly recognisable identity.

Over the years (and nearly 300 plus celebrities later!), we’ve embraced cutting-edge technology to keep the brand fresh while staying true to its trademark glitter and glamour.

In the early days, the mirrorball and stage backdrops were real props captured on camera; today, those dazzling worlds are built entirely in CGI.

Each year, we challenge ourselves to find new ways to evolve the design, ensuring the glitterball continues to shine with freshness and sparkle.

Scroll down to see titles from the Strictly Archives, spanning back to over 20 years ago.

And remember… Keeeeeeep Dancing!