Pepsi & Lay’s PLUS Pavilion: EXPO DUBAI

We partnered with visionary 3D Designer Joel Beeby to merge the vibrant worlds of Pepsi and Lay’s under the powerful themes of Planet and People. Our mission was to showcase PepsiCo’s dedication to making a positive global impact while spreading joy to millions every day.

We created a unique interactive experience that brought football legend Lionel Messi directly to the fans. Inside a life-sized pod, visitors were transported to a virtual stadium filled with dazzling lights and the roar of the crowd. Using AI, Messi then appeared with a personalized message, addressing each visitor by name, and delivering the unforgettable line, "Don’t forget the snacks!"

This immersive experience highlighted PepsiCo's commitment to joy and sustainability, leaving a lasting impression on all who participated.

Colorful indoor display with yellow, blue, and pink curved structures showcasing Lay's potato chips branding, illuminated signs, and promotional displays.
Two men in white thobes taking a selfie with a large screen showing a video call of a man. The background has a blue Lay's logo.
Neon-lit futuristic tunnel with glowing yellow and blue lines and reflections on the floor, leading to a bright light at the end.
People exiting a branded entrance that is part of the Lay's food brand, with a large yellow and black graphic background. Some individuals are in traditional Middle Eastern attire, others in casual clothing, with some using masks. The scene appears to be at an outdoor event or venue.