Pepsi Lays Plus Pavilion x Expo 2020 Dubai

“The Joy of the Game”

We were very excited to collaborate with Pepsi once again, this time to help create a virtual experience that would be a part of the Pepsi Lays Plus Pavilion at Expo 2020 Dubai.

We started with the brief of working on a personalised Lionel Messi message at the end of a roaring football stadium montage.

We also collaborated with Meduktions for the Sound Design.

A futuristic corridor with glowing neon lights and the word 'WELCOME' in illuminated letters.
A futuristic corridor with neon blue and yellow lights, with the word "STAGE" glowing in bright yellow neon letters at the end of the path.
A futuristic corridor with glowing orange lines forming a geometric tunnel, with the words 'TO THE' illuminated in the distance.
A dark corridor with illuminated yellow lights lining the sides and ceiling, leading to a bright opening at the end.
A futuristic tunnel with glowing yellow neon lines forming a rectangular frame and the word 'ULTIMATE' in large, illuminated letters in the center.
A futuristic corridor illuminated with yellow neon lights, creating a glowing tunnel effect.
A glowing, yellow and black soccer ball with the Lay's logo, featuring the text 'Let's Get Started' in digital-style font.

Beginning.

Within the virtual pod, you stand in the tunnel, with the epic text rocketing towards you. You make your way through to the bright lights of the stadium.

End.

Finishing on the football field, You now have the opportunity to make your own personalised message through the virtual Lionel Messi.

A digital screen with a virtual soccer field at the bottom, showing the words 'YOUR TURN!' in bold yellow letters, a downward arrow button beneath, a blurred stadium background, and bright lights.

Expo2022

The official tour of Pepsi Lays Plus Pavilion x Expo 2020 Dubai.

You can see the Messi Message booth at 14 seconds in.

Disclaimer: Footage is not our own