The Champions show: 2021

The Champions Show was a captivating virtual event crafted to showcase PepsiCo's partnership with the Champions League, keeping the spirit alive even when COVID-19 kept fans out of stadiums. Working alongside Joel Beeby and PepsiCo’s brand guidelines, we crafted these on-screen animations for the one-hour show, which was hosted by legendary football icons.

CD: Alessio Scalabrini
Art direction / Graphic Design: Joel Beeby

A collage of scenes from a live broadcast of 'The Champions Show' related to the UEFA Champions League. The top left panel shows a man in a black jacket with sponsor logos, identified as Ramon Laguarta, Chairman and CEO of PepsiCo, speaking against a blue and pink backdrop. The top right panel features a smiling woman with long blonde hair in a black dress standing in a colorful, illuminated studio set. The bottom panel shows three men sitting in a discussion, with one man in a dark suit and the other two in dark shirts, seated around a circular table with drinks and snacks, and a presenter in a black dress standing to the right. The background includes illuminated screens with the show's logo and various branding elements.
Television set with a person's face on the screen, studio with bright blue and pink lighting, panel with a row of sports drinks, and four people seated at a panel discussion during a sports show.
Blue digital abstract background with glowing dots forming a wave pattern.
Futuristic digital art depicting a sphere composed of glowing blue numbers and symbols, surrounded by pink light streaks and lines, set against a dark purple background.
A futuristic scene with a neon-lit spherical object in space, surrounded by a web-like hexagonal structure. Bright pink, blue, and purple lights illuminate the scene, creating a vibrant and cosmic atmosphere.
Close-up of a blue trophy with an embossed logo and the engraved text 'UEFA Champions League European'.
A woman performing a dance move or pose, illuminated by blue light, with one arm reaching upward and her body arched.
Person in sneakers rolling a ball in a room with neon lighting, glowing lines, and a reflective sphere.
Close-up of a black watch face showing the time, with iridescent numbers and blue and pink light reflections.
A blue digital globe with white data points and lines, representing global connectivity and technology.