First & Last

When we heard the concept of this unique and original format we jumped at the chance of designing the logo and identity for the non TX pilot. It was no surprise that it was commissioned as a series, giving us the opportunity to expand on our initial designs. The logo design inspired the set and visual identity of the show.

Seven contestants stand behind red counters with light blue bases on a game show set, each holding a small white object. The counters display weights in grams: 173g, 208g, 148g, 195g, 200g, 153g, and 183g. The background features blue curtains and stage lighting.
Television game show stage with a large red sign reading 'First & Last', a group of people standing on stage, colorful lights, and a circular design at the center.
A silhouette of a person holding a telescope, gazing at a starry night sky.
A TV game show scene with three contestants' scores displayed: £3,750, £6,727, and £7,380, with colorful bright blue and red background lights and a woman with red hair in focus.
The image shows a game show stage with ten contestants standing in front of a blue curtain and a BBC logo. The contestants hold signs with names and scores, and some wear costumes including a tiger, a tree, and a green phone. The stage has illuminated timers at the bottom displaying 4 hours 54 minutes and 6 hours 47 minutes.
Abstract image with blurred shapes and light, resembling motion or speed.
Illustration of a person in a spacesuit floating in outer space among stars and planets.