Crackerjack!

We were thrilled to be given the opportunity to be a part of the highly anticipated Crackerjack! comeback.
Developing the graphics from the old illustrations of Stu to a new ‘Crackerjack’ed’ world featuring Sam & Mark was a colourful adventure.
We wanted to ensure we didn’t loose the nostalgia of the old beloved ‘Crackerjack!’ look, instead we gave the logo a modern revamp rather than a total redesign.

A storyboard storyboard of a video project with various scenes and sketches, featuring Earth, astronauts, a city skyline, a house, characters in costumes, and text like 'CRACKERJACK' and 'PEOPLE'.
Person in a plaid shirt and beanie holding a toy gun, posing playfully on a green screen studio.
Two men in suits standing on a green screen studio floor, holding pink and red props, preparing for filming with a green backdrop and video equipment nearby.
A person wearing a black beanie, plaid shirt, and suspenders, standing against a green screen background, holding a script or paper.
Group of five people standing in front of a green screen, smiling and posing for a photo.
A black and white photo of a cow with prominent horns and a large, rounded body
Black silhouette of a skier descending a snowy mountain slope with a mountain range in the background.
Map with Wi-Fi symbol in the lower right corner.
A white baby zebra with black stripes standing in greenery.
Illustration of a small house with a ladder leading up to its roof, and a skateboarder performing a trick nearby.
A silhouette of a person reading a book with a bright light illuminating the pages.