FRAMELESS: The Ultimate Immersive Art Experience
Beyond Reality: Gustav Klimt - Tree of Life

FRAMELESS is transforming the way London experiences art. Located in Marble Arch, it’s the UK’s largest immersive art destination, featuring four breathtaking galleries where timeless masterpieces come alive.

We elevated the existing Gustav Klimt: Tree of Life projection by introducing dynamic motion graphics, animating individual elements to infuse the iconic work with new vibrancy, warmth, and energy.

Interior of a room with walls and a ceiling covered in gold and black spiral and swirl patterns, creating an illusion of a tree with branches. There are several people sitting or standing, some silhouettes visible, and the lighting highlights the reflective, patterned surfaces.
A large room with a gold, swirling pattern on the walls and floor, illuminated by projections of Vincent van Gogh's artwork. People are seated along the walls, some standing, and children are playing or walking around.
An immersive room with gold swirl patterns on the walls, ceiling, and floor, creating a mirrored kaleidoscopic effect with multiple reflections. There are hanging black structures and attendees observing the installation.
An immersive digital art installation inspired by Vincent van Gogh's painting "Starry Night," with yellow swirling patterns projected on walls, floor, and ceiling, creating a multi-dimensional environment.