50 Years of ac/dc.

Social Media for the band

From late 2024 into early 2025, we had the thrill of launching AC/DC’s social media campaign for their PWR UP Tour, celebrating an incredible 50 years of rock history.

Partnering once again with Jimmy Turrell, we transformed vast archives of raw AC/DC photos and footage into a high-voltage mix of visuals—energetic, electric, and unmistakably AC/DC.

The campaign spanned multiple platforms, with dynamic content tailored as 1:1, 9:16 and 16:9, capturing both longtime fans and a new generation of rock lovers.

A circular logo featuring a young boy with curly hair, wearing a hoodie, shorts, and sneakers, holding a guitar, with the band's stylized 'AC/DC' logo in front of him. The background is red with black and gold accents, including lightning bolt symbols.
Golden statue of a person lying on their back, holding a guitar, with one arm raised and a fist clenched, against a black background.
A gold-colored guitar effects pedal labeled 'Distort' with a gold cable connected, surrounded by tangled gold cords on a dark background.

Covering epic albums including POWERAGE, RAZORS EDGE and HIGHWAY TO HELL, we created explainers, lyric videos and archival templates for the band.

Gold electric guitar against a black background.
Close-up of a gold-colored sculpture of a woman with long hair, holding a guitar, set against a black background with blue horizontal lines.
A golden sculpture of a person holding a guitar, pointing upward against a black background.