50 Years of ac/dc.

Social Media for the band

From late 2024 into early 2025, we had the thrill of launching AC/DC’s social media campaign for their PWR UP Tour, celebrating an incredible 50 years of rock history.

Partnering once again with Jimmy Turrell, we transformed vast archives of raw AC/DC photos and footage into a high-voltage mix of visuals—energetic, electric, and unmistakably AC/DC.

The campaign spanned multiple platforms, with dynamic content tailored as 1:1, 9:16 and 16:9, capturing both longtime fans and a new generation of rock lovers.

Covering epic albums including POWERAGE, RAZORS EDGE and HIGHWAY TO HELL, we created explainers, lyric videos and archival templates for the band.