8 OUT OF 10 CATS / Zeppotron / Channel 4
We were invited to pitch for the refresh of this long running show. The brief was to create new titles, graphic package and led screen background whilst keeping the existing logo. We re-imagined the stripes of the logo as a colourful city where the tower blocks became a bar chart of percentages with the images of celebrities displayed on billboards. As an added detail, there are 8 cats hidden within the opening sequence.